A study of 1,000 young drivers by tyre manufacturer Goodyear showed the main distraction when driving was eating (results of study pictured)
As part of their Driving Academy programme, Goodyear launched their first VR (virtual reality) app to connect with young drivers and make them aware of the dangers of driver distraction.
The app, which uses Google Cardboard provides an immersive experience which puts you in the driving seat, and is used as part of the annual Young Driver Challenge competition run by Young Driver.
Developed with the Driving Instructors Association (DIA), the game tasks the player to drive through various scenarios whilst navigating internal distractions, such as text messages appearing, or passengers talking, and external distractions, such as pedestrians crossing the road. The free app is available for public use on drivingacademy.goodyear.co.uk (available in Google Cardboard and non-VR formats) and is also used at Young Driver centres across the country as part of our Goodyear Driving Academy programme.