Mercedes-Benz have created some toy cars to help promote their Brake Assist System PLUS and delivered them to people with the highest safety demands: families. Kids love to crash cars but adults do not.
The advert shows that no matter how hard the children try or how intent they are on causing a head-to-head collision they are unable to crash the cars into each other. This is used to demonstrate the Brake Assist System which is an electronic system that initiates the full braking effect when it identifies an emergency situation.
The cars also help to seed the next generation of owners with the thought that Mercedes-Benz cars are impossible to crash into each other.